The new fraud prevention playbook: Research defense in the AI era
Tremendous and Escalent interviewed research leaders about the impact of AI-powered participant fraud. Discover proven detection methods and strategic shifts to protect your data integrity.
Adapting to AI-powered fraud
Research teams report that 30-40% of their data is now impacted by AI-powered fraud. This comprehensive report from Tremendous and Escalent reveals how leading teams are evolving their methodologies, tools, and verification processes to combat AI fraud.
Experts share proven strategies for fraud detection and prevention, practical guidance on balancing AI efficiency with authentic human responses, and how research methods are changing in 2025 and beyond.
What you’ll learn
Why existing fraud detection tools struggle to identify AI-generated responses and participant profiles
What fraud detection methods research teams are deploying and why no single solution can catch all AI-generated responses
How researchers balance efficiency with data integrity using mixed-mode research and multi-layered verification
“The bigger issue isn't just traditional bots and scripts, it's humans using AI in clever ways to bypass detection. That's much harder to catch.”
— Nate Lynch, Owner and Co-CEO of Full Circle Research Company