How savvy consumer health marketing teams stay ahead of the competition
78% of brands face competitors with deeper pockets, but winning teams have found smarter ways to stand out. Consumer health marketers share their top challenges and proven strategies to cut through the noise.
Build differentiation without bigger budgets
In a recent survey, marketing teams at health brands shared that established competitors are increasing spend while new brands flood their markets daily. The result? More pressure than ever to prove value and stay top-of-mind with consumers.
This guide reveals how leading marketing teams are evolving their acquisition strategies, incentive programs, and operational workflows to drive results despite resource constraints.
What you’ll learn
How to turn existing customers into advocates through strategic incentive programs
Where successful teams find trusted intel on marketing tools and emerging tactics
How to eliminate the operational time drains that prevent strategic work
The state of consumer health brand competition
56%
of brands struggle to differentiate in an increasingly crowded market
61%
see new competitors flooding their markets daily
78%
of teams face established competitors with growing marketing budgets