The B2C marketer's guide to acquiring customers for less
Read our guide for actionable insights on winning new customers through lead gen, referral, rebate, and cashback programs.
Win new customers with incentives that convert
Marketing budgets are getting tighter this year, but creative marketers are finding new ways to acquire customers for less.
Learn how to design contests and giveaways, referrals, cashback, and rebate programs that land sales — without blowing your marketing budget.
What you’ll learn
How to create lead gen programs like contests, signup incentives, and event giveaways that capture interest
How the right referral program incentives can turn customers into part of your sales army
Why rebates and cashback programs are just as effective as discounts — and cost less to execute
Real-world inspiration from successful brands
Explore cost-effective promotion strategies
5x
faster conversions for referred customers
33%
cheaper to drive sales with rebates vs. discounts
80%
decrease in CPLs using demo incentives