What researchers need to know about AI-powered fraud
Learn how industry experts are responding to an increase in high-tech participant fraud to protect their data integrity and budgets.
Fake research respondents are on the rise
Research fraud has been a growing issue for years, but AI tools are escalating the problem. From chatbots generating responses at scale to humans using LLMs to craft fake personas, scam tactics are evolving every day.
To get a handle on the issue, Tremendous and Escalent interviewed top market research experts to get their insights on AI participant fraud and learn how they're taking action.
Get the highlights in this research summary.
69%
of data quality flags in surveys linked to various forms of fraud
80%
of clients prioritize data quality as a deciding factor for research partners
Millions
of incentive dollars paid out to market research fraudsters