How Lyssna powered a global rebrand study with 150 participants

The highlight reel

→ Lyssna is a remote all-in-one research platform that allows users to deeply understand their audience and make better-informed decisions.

→ In 2022, Claire Brown joined the team as the new Director of Marketing. She had a long list of ideas to take Lyssna’s brand identity and marketing strategy to the next level. One of her first tasks was to lead a full rebrand.

→ Claire used Tremendous to recruit 150 existing customers for a brand perception study. 

→ She had never used Tremendous before, but found it intuitive. “As a new user, I figured out the UI within a matter of minutes. It was really easy."

The problem

It’s difficult to get valuable feedback from customers and prospects — their inboxes are often cluttered with emails from vendors asking for their time and attention.

Claire knew how difficult it was to stand out in a sea of requests for information and feedback.

Shortly after she joined Lyssna, she outlined her marketing strategy. One key project was a full rebrand. Naturally, a rebrand has a huge impact on the business. So Claire wanted to make sure the team had plenty of participants providing insights.

“A rebrand has a significant impact for the company,” said Claire. “I really wanted to understand how people felt about our brand, and what their current perceptions were.”

At the time, Lyssna was known as UsabilityHub. 

Given the gravity of the changes to come, Claire wanted a decent sample size for her brand research. And she needed a way to attract participants around the globe. 

The company’s UX researchers and product managers were already using Tremendous for user research. Claire learned about it soon after joining.

She quickly realized Tremendous could help her team conduct a thorough rebrand study with existing customers.

Claire didn’t participate in a training session to learn how to use Tremendous. She just jumped in on her own.

“One of our PMs gave me access to the platform,” said Claire. “I didn’t actually need to have any training, because it was so simple. The UI was really intuitive.”

”I think within 15 minutes, I had sent my first incentive.”

The fix

Driving a data-backed marketing initiative

Claire found that sending incentives with Tremendous was refreshingly simple. With incentives attached to her requests for feedback, she soon had well over a hundred participants for her brand study.

And with more than 2,500 redemption options, Claire trusted there was something for everyone.

“Recipients get to choose which form of incentive suits them best, whether it’s a gift card, a prepaid card, or a charitable donation. So the incentive is tailored to each participant.”

Once Lyssna started using Tremendous to send incentives to branding research participants, Claire and her team had no problem uncovering the insights they needed to inform their new brand strategy.

“By incentivizing our participants, we ensured a high response rate. Tremendous made it really easy to do this.”

Incentivizing participants for their time kept study participation numbers high, and ensured participants were committed through the end of the study. Just as it did for Lyssna’s UX research and product teams.

With help from Tremendous, Lyssna was able to recruit 150 current users for the study.

The outcome

Now, Lyssna’s product and marketing teams use Tremendous on a regular basis to integrate customer sentiment into their decision-making processes.

“We have a large number of studies we’re running around a number of different projects,” she said. “We send consistently because we have some always-on activities that we need to incentivize.”

As a user research platform, Lyssna understands the role incentives play in executing high-quality studies, interviews, and surveys. Integrating incentives into its own business-building initiatives was a natural extension of the company’s dual commitments to enabling top-notch research and fairly compensating participants for their input.

So far, Lyssna has gathered thousands of insights directly from customers and prospects that have informed their most impactful product launches, brand decisions, and feature releases — all for less than $100K. 

“It’s super easy to load up an account and upload a list of people to incentivize. Tremendous does the rest.”

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Here’s what you should know about Lyssna

Lyssna is a remote all-in-one research platform that allows users to deeply understand their audience and move in the right direction — faster. Their mission is to put people at the heart of solutions to improve the quality of experiences in the world. With Lyssna, you can set up research studies, recruit participants, and gain insights quickly to inform decision-making from strategy and concept through to design and implementation.