Marketing incentives Resources & Articles from Tremendous

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How to build a B2B referral marketing program from scratch

A guide to building a referral marketing program that lowers customer acquisition costs for B2B marketing teams.

November 8, 20245 min. read

Customer acquisition

A megaphone and a gift representing referral rewards.

How to incorporate gifting into your marketing campaigns

Gifting can be a powerful strategy to grow & strengthen your customer base. Learn how to do it from real life examples.

November 5, 20245 min. read

A gift and a website, representing incorporating gifting into digital marketing campaigns.

Strategies to expand your mobile app user base

Mobile user acquisition is the process of gaining new users for your mobile app. Create a successful and efficient acquisition strategy with these tips.

November 1, 20246 min. read

Customer acquisition

How to get more clients: 7 strategies to grow your business

Looking for ways to get more clients? Our guide provides strategies, examples, and advice for how to grow your client base, no matter your industry.

October 25, 202410 min. read

Customer acquisition

The B2C marketer's guide to acquiring customers for less

How incentives drive conversions and consumer behavior.

October 23, 20246 min. read

Customer acquisition

Acquisition marketing strategies to grow your customer base

Acquisition marketing is all about meeting your business customers where they are.

October 22, 20245 min. read

Customer acquisition

An illustration symbolizing various channels for acquisition marketing.

12 holiday promotion ideas to grow your end-of-year sales

The holiday season is crucial for businesses to boost sales. Capitalize on consumers who are ready to spend with these 12 holiday promotion ideas from Tremendous.

October 10, 20245 min. read

Customer journey optimization: How to drive customer action

Here’s a look at how you can optimize your customer journey and entice prospects to move from the consideration to stage to the advocacy stage.

October 3, 20245 min. read

Customer acquisition

An illustration of the marketing funnel.

Everything you need to know about customer acquisition

Customer acquisition is the process of bringing new customers to your business. Learn how to create an effective plan, calculate costs & measure success.

September 20, 20246 min. read

Customer acquisition

The customer service recovery guide

Smooth service recovery isn't just good for your brand reputation. It's profitable. A great service recovery plan can increase customer LTV.

July 11, 20246 min. read

Customer retention

An image of a customer appeasement and an apology; two important components of an effective service recovery strategy.

How to craft a winning customer incentive program

A consumer incentive can help you generate more customers, increase customer retention, and boost repeat purchases.

June 13, 20245 min. read

Does gamification marketing really work? What we learned.

We delve into the ROI of gamification marketing with an expert from BeeLiked.

May 30, 20245 min. read

Dice and money representing the luck involved in winning money through gamification marketing.

5 ways to use sweepstakes to win new customers

A sweepstakes can motivate prospects to respond to emails, take demos, or otherwise engage with your brand.

May 24, 20245 min. read

Should you use gift card incentives to book sales demos? We tested it.

Using gift cards to book sales demos on LinkedIn improved our lead quality, decreased the cost per lead by 81%, and more than doubled our response rates.

May 10, 20245 min. read

A growth chart showing an increase in booked deals and some money.

How to build a loyalty program that stands the test of time

Considering launching a loyalty program? Here’s everything you need to know before you decide to invest in this incentive marketing strategy.

April 19, 20247 min. read

Customer retention

10 examples of successful referral programs

Building a referral program? Learn from the best. These 10 companies have perfected the referral program model.

April 18, 20245 min. read

A single customer referring their friends.

10 customer retention strategies every marketer should know

It’s up to 20 times cheaper to retain existing customers vs. acquiring new ones. Here are some customer retention strategies that really work.

April 11, 20245 min. read

Customer retention

A buyer and a seller shaking hands after making a deal.

Do loyalty programs really work? What the research says

Loyalty programs are often touted as a great way to boost customer retention. But do they actually work?

March 22, 20245 min. read

Sweepstakes vs. incentives: Differences and benefits

What’s better for boosting engagement: sweepstakes or incentives? We’ll break down the differences.

March 14, 20245 min. read

What is incentive marketing?

Incentive marketing can motivate potential customers to take the next step in the customer journey and engage with your brand.

March 8, 20246 min. read

Participation incentives: What they are and how to use them in marketing

Participation incentives offer prospects a reward for completing an action other than buying. Here's how to use them in your marketing strategy.

February 23, 20246 min. read

5 sales promotions for big consumer moments

The right sales promotion can drive a boost in sales around big consumer moments without hurting profit margins. But not all sales promotions are created equal.

February 15, 20246 min. read

An incentive, a gift, and a shopping bag.

3 proven methods for improving your customer acquisition strategy

Referral programs, cashback offers, and positive online reviews lower CAC and increase customer LTV.

February 9, 20245 min. read

Customer acquisition

Marketers: Think beyond Amazon gift cards for rewards and incentives

Sending rewards and incentives to prospects for taking a demo or attending your event? An Amazon gift card may not be the most effective option.

February 8, 20244 min. read

Gift cards

Customer rewards: Moving prospects down the B2C sales funnel

Customer rewards motivate consumer action at each stage of the funnel. We’ll break down which incentives are best for converting new customers, driving greater loyalty, or creating advocates.

February 1, 20246 min. read

A guide to survey incentives for marketers

Need more customer insights? Sending survey incentives to customers and prospects who give feedback and information boosts response rates and brand perception.

January 26, 20246 min. read

Use incentives to supercharge your event marketing strategy

Looking for a way to pack webinars with attendees, or ensure a successful event? Incentives can increase event attendance and improve engagement.

January 19, 20246 min. read

An event ticket, a calendar, an an incentive.

10 examples of successful loyalty programs

A great loyalty rewards program can reduce customer churn. Here are some examples of successful loyalty rewards programs employed by top brands.

January 18, 20246 min. read

How to build a customer referral program

A well-designed customer referral program can yield high-margin growth by reducing CAC and boosting LTV.

October 2, 20235 min. read

Customer acquisition

A megaphone with a reward in the amplifier.

Rebates vs discounts: Differences, examples, & more

Should marketers discount their product or offer a rebate? According to our research, rebates are usually better for your bottom line.

August 15, 20235 min. read

A see-saw with gift Visa cards on one side, and Amazon gift cards on the other.

How to set up a consumer rebates program with Tremendous

Building a rebate program using Tremendous is easy and free. We’ll show you in five steps. And use our Shopify template to automate things further.

August 15, 20233 min. read

A wall of incentives, including an Amazon gift card, in the shape of bricks.

What is referral marketing & why customer referrals are more important than you think

Why should you launch a referral reward program? Because 92% of customers trust recommendations from family and friends more than any other form of ad.

August 10, 20236 min. read

5-star reviews in 5 steps — a guide to customer reviews

Ratings and reviews are now the top factors impacting purchase decisions, and it's common practice to incentivize customers to share their opinions. Here's how.

June 15, 20235 min. read

Customer acquisition

A bar graph with a flag flying out of the top bar.

An intro guide to customer appeasements

Service failures are inevitable. That’s why effective customer appeasement is so important. We’ll tell you exactly how to recover customer loyalty after a mishap.

April 28, 20235 min. read

On the left, text reads: "An intro guide to customer appeasements." On the right is an envelope with a credit card, an apology, and a $5 voucher inside.

Why rebates are a great consumer promotion

You're overlooking rebates. We'll tell you why they're a great way to increase sales.

March 9, 20236 min. read

How to use NPS surveys to drive customer referrals

Surveying customers to find those satisfied with your product helps uncover new customers through referral programs. Reward happy customers and they’ll market for you.

June 29, 20224 min. read

Customer acquisition

How to use NPS surveys to drive customer referrals

Holiday gifting

Marketing incentives articles

How to build a B2B referral marketing program from scratch

How to incorporate gifting into your marketing campaigns

Strategies to expand your mobile app user base

How to get more clients: 7 strategies to grow your business

The B2C marketer's guide to acquiring customers for less

Acquisition marketing strategies to grow your customer base

12 holiday promotion ideas to grow your end-of-year sales

Customer journey optimization: How to drive customer action

Everything you need to know about customer acquisition