Customer retention

an illustration of a laptop that shows a shopping basket, alongside a credit card and delivered packages signaling reoccurring purchases

Turn first-time buyers into repeat customers

4 min. read●Mar 31, 2025

Illustration of a wrapped gift on someone's work desk

Corporate gifting: make your employees and clients feel appreciated

5 min. read●Dec 6, 2024

Illustration of a gift card and letter representing client apology emails

Apology email templates for customers

7 min. read●Nov 26, 2024

Illustration of a starred review, money, and tickets represnting a B2B customer loyalty program

Do loyalty programs work in B2B companies?

7 min. read●Nov 21, 2024

A loyalty membership card.

How to build a loyalty program that stands the test of time

7 min. read●Nov 6, 2024

An illustration of a bar chart made of up people showing how customer acquisition and retention increase users over time

Differences between customer acquisition vs. retention

5 min. read●Oct 21, 2024

An image of a customer appeasement and an apology; two important components of an effective service recovery strategy.

The customer service recovery guide

6 min. read●Oct 7, 2024

A buyer and a seller shaking hands after making a deal.

10 customer retention strategies every marketer should know

5 min. read●Oct 7, 2024